Enable the learner to understand the operation of tourism enterprises through the provision of administrative knowledge and skills e.g. dealing with reservations, record keeping, cash management, complaints procedures, health and safety, security practices, promotional activities and stock control.
To facilitate the learner in understanding the importance of marketing, selling, display, merchandising, customer service, customer care, hospitality and personal presentation in tourism enterprise operations.
To familiarise the learner with a substantial knowledge of the Irish tourism product, especially local tourist attractions, to allow them to provide visitor information in an accurate and impartial manner.
Effectively use digital marketing / e-tools to include social media marketing (Facebook, Twitter, Instagram, Pinterest), blogs, rich media, email marketing, search engine optimization and online advertising to advertise and promote the tourist enterprise
To provide a programme of learning that is flexible so that the learner has the maximum opportunity to improve his/her literacy, numerical, ICT and planning skills while participating in the programme.
To facilitate the learner to further develop his/her interpersonal, team working, problem solving and time management skills, as appropriate, so that the learner is enabled to take responsibility for his/her own learning and to support progression including future participation in education and employment.
To afford the learner opportunities to enhance his/her confidence and ability to develop the skills to reach his/her full potential.
It is hoped that work experience of up to one month will be available to each learner during the year. This will allow the learner to gain the practical knowledge of working in a tourism related enterprise in addition to the theoretical knowledge gained whilst on the course.
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