Tourism with Business – Level 5
5M5011
With the development of, and continued investment in established tourist initiatives, such as the Shannon Blueway, Southern Waterways Trail, Northern Glens Trail and Sliabh an Iarainn, coupled with the existing attractions such as Glencar Waterfalls, Parke’s Castle, Lough Rynn Castle etc, Leitrim has so much to offer tourists.
Locally the Wild Atlantic Way, the Greenway Cycle Project, and the arrival of Centre Parcs to Co. Longford will hopefully result in increased tourism and employment in tourist related areas.
Discover more about the course from the Tourism and Business tutor Sean Bailey
Program Aims
- The ultimate aim of this course is to assist learners gain employment in this sector.
- The purpose of this award is to enable you to carry out a range of information, administrative and service functions in tourism-related enterprises with a view to gaining employment/progressing to further education in this sector.
- You can also progress to further or higher education and training or apply to enrol in similar courses with Institutes of Technology e.g. Athlone Institute of Technology (AIT), Institute of Technology Sligo (IT Sligo), Galway Mayo Institute of Technology (GMIT) and Letterkenny Institute of Technology (LYIT), amongst others, with whom we have established links.
Modules
Year 1
- Tourism Principles and Practice 5N2078
- Irish Cultural and Heritage Resources 5N1293
- Safety and Health at Work 5N1794
- Event Production 5N1374
- Word Processing 5N1358
- Work Experience 5N1356
Year 2
- Tourism Information and Administration 5N0636
- Communications 5N0690
- Customer Service 5N0972
- Spreadsheet Methods 5N1977
- Marketing Practice 5N1400
Note!
The centre reserves the right to alter the modules offered depending on the needs of the learners.
Learning Outcomes
Enable the learner to understand the operation of tourism enterprises through the provision of administrative knowledge and skills e.g. dealing with reservations, record keeping, cash management, complaints procedures, health and safety, security practices, promotional activities and stock control.
To facilitate the learner in understanding the importance of marketing, selling, display, merchandising, customer service, customer care, hospitality and personal presentation in tourism enterprise operations.
To familiarise the learner with a substantial knowledge of the Irish tourism product, especially local tourist attractions, to allow them to provide visitor information in an accurate and impartial manner.
Effectively use digital marketing / e-tools to include social media marketing (Facebook, Twitter, Instagram, Pinterest), blogs, rich media, email marketing, search engine optimization and online advertising to advertise and promote the tourist enterprise
To provide a programme of learning that is flexible so that the learner has the maximum opportunity to improve his/her literacy, numerical, ICT and planning skills while participating in the programme.
To facilitate the learner to further develop his/her interpersonal, team working, problem solving and time management skills, as appropriate, so that the learner is enabled to take responsibility for his/her own learning and to support progression including future participation in education and employment.
To afford the learner opportunities to enhance his/her confidence and ability to develop the skills to reach his/her full potential.
Further Details
It is hoped that work experience of up to one month will be available to each learner during the year. This will allow the learner to gain the practical knowledge of working in a tourism related enterprise in addition to the theoretical knowledge gained whilst on the course.